If you rely on people to find you through Google search,
then Search Engine Optimization (SEO) will be at the top of your preference
list.
If no one finds you, you can not create Leads for your
business.
Have you started with
search engine with 93% experience on
the Internet?
What happens after someone does a search?
There is a 33% chance of clicking on Google's top results.
This means that if you are not the number on the page, you
missed only one third of the potential traffic.
What's more surprising is that 75% of people do not even
click on the second page of search results.
Why Google's other websites are more than you,
because of
the fact that they are making conscious efforts to improve their SEO.
Fortunately, it's not too late to start.
You can
do something to increase your chances of getting
higher positions in Google searches.
I've identified 34 ways to improve your SEO ranking. Here
they are.
1. Improve your page loading speed
Your page is important for a few reasons during loading.
If your load speed is slow, Google will recognize
it and it will damage your ranking. However, a slow website will also affect the way your
website visitors engage with your pages. See how abandoned rates are rising for websites while
loading long pages:
Research shows that pages take
more than 3 seconds to load,
but 40% of visitors will leave the websites.
More frustrating than 80% of the visitors will not return to
that website.
This is terrible for your SEO ranking because of it ultimately
kills your site's traffic.
But next to the flip, when your page loads fast, people are
coming back.
Google's algorithm recognizes the popularity of your website
and accordingly adjusts your search ranking accordingly.
Free online
png is available if you want to test your
website speed.
This will allow you to test your website from different
places around the world.
2. High-quality content production
How often do you update your website?
If you did not touch it from the day you created it, you
probably do not have great SEO ranking right now.
To increase traffic to your website and increase its
popularity,
you have to give the reason for returning viewers.
Your content should be of high quality, recent, and
relevant.
Another factor influencing your SEO ranking is the so-called
live time.
This relates how much time spent on your website per
visitor.
If your site contains fresh, exciting or newsworthy
information, it will keep viewers on your page longer and improve your stay
time.
The website that provides
highly informative content usually
has
long time to live.
Here's something else to consider.
Google Chrome controls about 45% of the market share of
internet browsers, making it the world's most popular browser.
Chrome will continue to be growing continuously as the most
downloaded browser of 2017:
When users bookmark your website from your Google Chrome
browser, it can help your SEO rankings.
High quality and relevant content will increase the
likelihood of your website bookmarked by visitors.
3. Optimize your photos
I'm referring to the reason as a file format and size.
A huge image can slow down your page loading, which I said,
your ranking hurts.
Customize them or compress your images.
You can steal your images by naming them accordingly.
For example, suppose you have a website that sells toilets
or other bath products.
Instead of naming a figure
some "shampoo 1", you
can name it "best shampoo for long hair".
You can strategically use captions or description titles
as
well as your picture titles.
4. Break your content with the title tag
The title is another way to help improve your user
experience on your website.
They break the content and make it easy to read or skim.
Plus, the header looks
all the more interesting, which is
always beneficial.
If your website is just a wall of text, it will discourage
people to spend a lot of time.
As a result,
your SEO ranking will be damaged.
If you are running your site at WordPress, you can easily
change the title tag.
5. Use the outgoing link
You can do anything to increase the credibility of your
website.
Sure, you can claim, but it looks better if you back them
up.
All your data claims should be linked with credible and
authoritative sources.
From now on you can see what you are reading, I do it
myself.
But here's another example that explains what I'm saying
from a blog post, I wrote about creating Leads on Twitter:
Quotes from sources of authority in all my events.
And I'm sure that those outgoing hyperlinks from websites
use.
You should not only link to the authority sites but all
information should
be confirmed recently.
Outbound links to the organization will not be effective
from 2009 and will not be effective for your SEO ranking.
You should include internal links.
These links point to viewers on other pages of your website.
I used this technique in the first sentence of this section.
If you scroll back up and click the link,
you will be
redirected to another fast sprout blog post.
6. Add more than text
The content on your website should not be written in words
only.
As I said earlier, the pictures are great, but you can add
more to improve your SEO ranking.
All of these can help improve the user experience.
At the beginning, consumers want to watch more videos:
It's much easier to see than reading about it.
But there are direct links between videos and other
multimedia sources on your website, and it is SEO ranking
These features can dramatically improve anyone who spend
time on your website.
Depending on the length of your videos, people may be on
your page for a few minutes.
If so, it will definitely increase your search ranking.
8. Make sure your site is readable
Remember your audience while you are writing content on your
website.
If you want people to visit your site and spend time there,
you can talk about conditions.
Do not
try to sound like a doctor or lawyer (even if you are
one).
Your content should be written in a way that most people
understand.
Not sure if your content is readable?
You can use online resources to help you.
One of my personal favorites is readable.com.
Tools like this can help you identify words that may be too
long or difficult for people to understand.
9. Fix any broken link
If you use the authority websites for hyperlinks, you do not
have to worry about breaking links.
But it can still happen.
Broken links can crash your SEO ranking.
Also, the link
that you provide to your visitors does not
look good when they bring them to an illegal website.
You can use tools like Dead Link Checker to search for links
to your website errors:
When you sign up, you can set up your account
to
automatically check.
If a link dies
at any time, you will
be contacted directly
so
that you can replace it.
You can use these resources to monitor other websites
related to your industry.
How Can Your SEO Help?
Well, if a link dies on any other website, you can notify
the webmaster of that page and instead ask to replace the dead link with a link
on your website.
You are making a favor to inform them of any problem with
their site, so
they may be interested in giving you a refund.
This will drive more traffic to your website. Outbound links
from other websites on your page will also help to improve your SEO rankings.
10. Optimize your site for mobile devices
I'm sure
that you know, mobile usage is increasing.
It's growing so fast
that it
actually exceeds computer and
laptop devices.
In fact, 60% comes from Google search mobile devices.
Clearly, Google recognizes it and places sits accordingly.
Your website needs mobile optimization for users.
There is no way around this.
If
your site is not optimized, it will adversely affect your
ranking and prevent user experience.
11. Format your page properly
Take your time when you are coming up with a format for your
website.
It will be clean, clean, organized, and uncluttered.
Consider things like your font size and typography.
Use color text, bold font, and italics sparingly.
Things like bullet points and checklists make viewers easy
to scan through your content.
They've got a simple picture and a reasonable amount of
text.
How to text formatting makes people easy to read, especially
with bullet points.
As you can see, Square also includes several title tags and
subheadings on their page.
If
your website is confused with many images, ads, colors
and text blocks, then it can be unfathomable.
Your site architecture and navigation also included in this
category.
A clean layout and design will improve your SEO ranking.
12. Provide appropriate contact information
Not being able to say incredible presence, have you ever
struggled to find business contact information on a website?
I know I have.
This does not happen.
All your contact information should be clear and simple.
The way that people forgot to include your phone number,
email address
and the location is only the worst thing that could
start reporting
your website.
This will ruin your SEO.
13. Encourage social media sharing
Every business and website will be active in social media.
That's quite a lot of common sense.
But what's not known is that if SEO people share your
website link to social media, then your SEO ranking may improve.
Here is an example from a Pest Control Website Case Study
that they run a campaign that
is specifically designed to increase social
sharing:
Infographic was divided to 1,117 times in just two weeks.
Within two weeks, the website's organic search traffic increased
by 15%.
As a result, their SEO rankings are as good as improving.
And that was just a few weeks.
Imagine the results if you encourage social sharing as
a a regular part of your SEO campaigns.
One of the best ways to do this is with social sharing icons
in all your content.
Links to your social media pages should be shared.
When that information
is displayed in the
timeline of the
person, it is only a click to share it.
14. Use keywords
The keywords play a major role in this formula.
If you want to include words you will search people across
your content.
But it does not sparingly
If you align your website with keywords, Google will rise
above it and it will have adverse effects on your ranking.
Keywords should fit naturally in sentences.
Include them in the title of your title tag even images.
You also have to use long-tail keywords, which are three or
four-word phrases that can
be found in the search.
For example, someone would probably not find the word
"phone" when someone is looking for something.
But they can optionally type the phrase "best phone for
texting".
If your keywords match their search, your website will have
more opportunities to get higher order.
15. Write clickable titles and descriptions
It will let you know when writing a title for search engines
... You have 65 characters to enter your title.
You can enter the best title but
it can be cut if it is
more
than 65 characters. This is what you will see:
This does not require rankings for "digital
marketing" only.
How can you change this title tag to optimize it more? I
want to write it again: "Digital Marketing: 2015 Rule Book. Change or Destruction."
In this way, you can proceed with two keywords.
17. Write a great meta description
The meta description you will have to optimize later.
If you see the source code, the tag looks like this:
If you use the WordPress plugin like a one-one-one pack, you
will find this form below your blog editor:
Google has made it easy to give tips on how to create a good
description. Here are the two most important:
Them make them descriptive - related articles related to
front load keywords. If you like the formula, ask "Who? What? Why? Where?
Where?" This is a source used to report journalists. It works equally well
while writing descriptions.
Make them unique - each meta description should
be
different from the description of other pages.
Make them short - Google limits descriptions of 160
characters or fewer.
The meta description is not as important as the title of
your title, it is the ones who do not pay more attention to the details; it is
still important from SEO ranking perspective. So do not ignore it!
18. Create a mobile application
Perhaps you think I'm crazy, but listen to me: Creating a
mobile application can help your SEO.
Approved, it is a rather expensive option, but it is an
investment.
How can an app
authorize your SEO? Google is now indexing
apps in Google search, including firebox app indexing.
For example, when you search for "Reserve a
restaurant" on Google, you will get an app on the page:
When your app pops up in Google Search, it automatically
becomes a valuable asset.
But go back to the main point - you can see the benefits of
having a high-ranking application on Google. Yes, it is expensive, but it is so
valuable.
19. Use the Hidden Glossary Index (LSI)
Although hidden peripheral indexing (LSI) is very strong,
many sites are not using it. And it's embarrassing because LSI can boost your
site a serious SEO boost.
LSI is the
process search engine that uses to find keywords
related to your key keywords.
In other words, LSI looks for synonyms for
keywords.
For example, if you wrote an article about Facebook, you
would include "Social Media Network" as "LSI Keyword".
